Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.

In my role as event producer and host for The Speed Project, I orchestrated one of the most unique and daring ultra-relay races in the world. This involved not only the logistical challenges of managing a multi-day race but also creating a community-driven environment that celebrated endurance and the spirit of adventure. I worked closely with athletes, sponsors, and media teams to ensure that both the event and its story were amplified across various platforms, enhancing its global impact.

As the event producer for Garnier’s Fill Me In campaign, I oversaw the entire event execution, from concept to completion. This involved coordinating with vendors, managing event logistics, and ensuring the seamless delivery of an engaging brand experience. The goal was to create an immersive atmosphere that aligned with Garnier’s mission, while offering attendees an interactive and memorable experience with the product.

As the creative director and producer for the "Waiting on You" music video by Job B, I led the conceptual development and production. My responsibilities spanned from storyboarding to directing the visual narrative, ensuring that the artist's vision was authentically captured. The project demanded a balance of creativity and production oversight, resulting in a visually compelling and thematically rich final product.

During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.

I led the project as both photographer and video director, managing pre-production planning, visual storytelling, and content creation. The project emphasized a vibrant aesthetic aligned with both Puma’s athletic identity and Chang’s unique artistic style.

Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

In 2022, I had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica.

In 2022, I had the privilege of enhancing the digital identity of Myodetox.com through creative copywriting and refined branding language.

Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey for Degree.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

As editorial director, curated content that balanced educational insights with creative storytelling. Worked with writers, photographers, and designers to produce articles and visuals that captivated and informed readers

This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.

Sean Watson launched Questify in 2021 as an experiment to harness the inspirational power of physical movement to fuel social movements for good and reached out to Ask Vash for help.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.

Make Running magazine is “a pace-setting magazine for those who run”. Each issue looks at one extreme race around the world, and aims to transcribe onto the printed page the conversation that takes place between the mind and the body of a runner.

To celebrate the NYC marathon, UNDO teamed up with Airbnb to celebrate the journey of runners from all over the world. UNDO was asked to provide programming, participants, and perspectives that would host a global community and drive brand awareness.

The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.