Lululemon

The Ask: Lululemon wanted to showcase its Air Support product through a campaign that combined visual allure and genuine use-case representation.

The Project: Took on dual roles as director and model, overseeing the campaign’s artistic vision and ensuring an authentic portrayal of the product’s benefits. Collaborated closely with photographers, stylists, and creative teams to achieve high-quality visuals.

The Result: The campaign successfully launched with a fresh, relatable perspective that resonated with Lululemon’s active community, enhancing product visibility and boosting sales.