Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey for Degree.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

A creative free-for-all, the Issues series is a bold visual project that dives into raw, personal narratives through experimental short films. Each installment highlights social and cultural themes, blending powerful imagery with thought-provoking concepts. With a focus on authenticity and emotional depth, the series explores topics like fitness, food, and rhythmic storytelling.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.

The Joules video series is an electrifying mixtape-style visual project conceptualized, shot, and edited within two weeks. Seamlessly blending vibrant storytelling with dynamic visuals, the series captures the essence of spontaneity and creative energy. Each video in the Joules series reflects Vash's unique artistic vision, combining music, movement, and imagery to deliver an immersive experience that feels fresh and innovative. This fast-paced production highlights Vash's ability to craft compelling narratives under tight timelines while maintaining a sharp focus on quality and creativity.