Lululemon

The Ask: Lululemon’s goal was to launch a campaign that invited runners to experience the brand’s running collection in a deeper way.

The Project: Led as both art director and technical scout, managing location scouting, visual themes, and pre-production planning. Emphasized an authentic runner’s perspective to ensure the campaign’s connection to its target audience.

The Result: The campaign was well-received for its genuine approach, reinforcing Lululemon’s presence in the running market and inspiring trust among its customers.