TikTok

As the director of The Year on TikTok campaign, I had the privilege of leading a project that brought some much-needed positivity to a challenging 2020. Throughout the year, TikTok became a platform where people connected, expressed themselves creatively, and shared moments of joy. To celebrate this vibrant community, I directed The Year on TikTok, a recap highlighting how TikTok spread happiness across America. The campaign culminated in an epic virtual New Year's Eve party, celebrating the thriving communities that made the platform a beacon of light during a tough year.

The Ask: Create a holiday-themed TikTok video featuring Mick Fleetwood to resonate with audiences and capture the joy of the festive season.

The Project: Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

The Result: The video gained significant traction, resonating with both Fleetwood’s longstanding fans and newer TikTok users, enhancing brand engagement and spreading festive cheer.