Air Bnb

New York City Marathon AirBnB

Accommodations can make or break any vacation. Runners are the start and finish of every race, and #runairbnb was created to cater to these athletes. To celebrate the NYC marathon, UNDO teamed up with Airbnb to celebrate the journey of runners from all over the world. UNDO was asked to provide programming, participants, and perspectives that would host a global community and drive brand awareness.

We stuck to our roots. Authenticity is key when approaching fitness and sports activities. We get it because we live by it. Through this energy exchange, we have gathered a thorough list of creative contributors we sourced to outfit this experience.

To start the event, we held a 50-person, 6-mile run through one of the lesser-known yet scenic areas in the five boroughs and ended the night with unlimited food and drinks. From then on, we created five different celebration experiences in each borough of New York City, all within five days of the big race. We delivered entertainment, food, and promotional assets and hosted each event.