Degree

The Ask: Degree sought impactful video content featuring Bethany Hamilton to showcase resilience and the spirit of adventure for those who have faced judgment for breaking stereotypes about what a ‘mover’ looks like,.

The Project: Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey. Coordinated with a full production team to balance storytelling with brand messaging, ensuring the campaign’s message was clear and compelling.

The Result: The commercial received widespread attention, reinforcing Degree’s brand values and deepening its connection with an audience that values perseverance and strength. ‘Watch Me Move’ films – now online and onscreen in the UK and US – are designed to get audiences around the world thinking differently.