In 2022, I had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica.

This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.

Sean Watson launched Questify in 2021 as an experiment to harness the inspirational power of physical movement to fuel social movements for good and reached out to Ask Vash for help.

The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.

The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.

For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion

Crafted a visually striking campaign that showcased the unique synergy between Sophia Chang’s art and Smashbox’s cosmetics, emphasizing individuality and creativity.

PLAY is an eclectic and energetic mix of sounds to inspire creativity and joy. Each set blends genres, rhythms, and beats that capture the essence of playfulness and free expression. Curated with a unique artistic vision, PLAY is not just music but a visual experience that encourages listeners to engage, unwind, and explore new auditory landscapes. This series reflects Ask Vash's passion for creating immersive soundscapes that resonate with diverse audiences, making it the perfect soundtrack for workouts, creative sessions, or just vibing out.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.

The Joules video series is an electrifying mixtape-style visual project conceptualized, shot, and edited within two weeks. Seamlessly blending vibrant storytelling with dynamic visuals, the series captures the essence of spontaneity and creative energy. Each video in the Joules series reflects Vash's unique artistic vision, combining music, movement, and imagery to deliver an immersive experience that feels fresh and innovative. This fast-paced production highlights Vash's ability to craft compelling narratives under tight timelines while maintaining a sharp focus on quality and creativity.

Recognized as the original "Chromat Babe," I shaped the brand’s early visual storytelling, contributing to fashion showcases, styling, and promotional strategies. My involvement helped build Chromat's reputation and influence well before the rise of social media influencers.