During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.

In 2022, I had the privilege of enhancing the digital identity of Myodetox.com through creative copywriting and refined branding language.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.

In fall 2017 K-swiss introduced the "Generation-K" campaign geared towards a new generation of entrprenuers. This new collection was made to inspire and outfit those who understand how to keep things simple in order to seize the dream. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.

A creative free-for-all, the Issues series is a bold visual project that dives into raw, personal narratives through experimental short films. Each installment highlights social and cultural themes, blending powerful imagery with thought-provoking concepts. With a focus on authenticity and emotional depth, the series explores topics like fitness, food, and rhythmic storytelling.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.