Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.

During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.

For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion

Crafted a visually striking campaign that showcased the unique synergy between Sophia Chang’s art and Smashbox’s cosmetics, emphasizing individuality and creativity.

In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.

For Puma’s Sophia Chang Brooklynite collection, I served as the creative director and producer, orchestrating a visually striking campaign shot in New York City. This project celebrated the vibrant energy of Brooklyn, combining unique storytelling and clean imagery that encapsulated both the brand’s identity and Chang’s creative vision.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

Serving as Creative Director for Jck Dvy’s EP release, I directed and edited music videos, designed album and promotional artwork, and played an instrumental role in crafting her distinct artistic identity post-group era. This comprehensive approach supported her transition to an impactful solo presence.

As the personal creative director for music artist Nicole Medoro, I directed, styled, and contributed to all aspects of her creative output. From visual storytelling to strategic brand development, my role ensured that her artistic vision was consistently brought to life across various projects and platforms.

This project was a bold exploration of brutalism and deconstruction. I employed innovative distressing techniques to craft unique clothing silhouettes. These distinctive pieces garnered attention from influential figures in the art and music scene, including singer Keri Hilson. The collection celebrated raw aesthetics and the artistry of unconventional fashion design.