Crafted the complete branding for Casa Mona, a resort in Costa Rica known for its serene environment and mindful experiences. The branding captured the essence of tropical elegance and integrated seamlessly with the resort’s commitment to providing an immersive and sustainable escape.

Established comprehensive visual and social media guidelines for Influence Media, a forward-thinking music publishing company. This work ensured consistent representation of the diverse roster of talent, creating a cohesive narrative that resonated across digital platforms and strengthened the brand's market presence.

For Myodetox, I focused on refining the brand’s language to convey the holistic benefits of myofascial therapy for health and longevity. This work included developing messaging highlighting the science behind myofascial release and its impact on mobility, recovery, and overall wellness. The revised language was designed to resonate with a broader audience, fostering better understanding and engagement with the brand’s innovative approach to physical therapy and self-care.

Contributed as a producer to Olaf Heine’s newest book centered on Hawaii, managing key production elements. This included booking talent, scouting unique and culturally significant locations, and overseeing logistics to bring Heine’s vision to life through compelling visuals and authentic storytelling.

Led a year-long project for Ciele, focusing on showcasing the global marathon circuit through an in-depth travel guide. This project highlighted the best places to eat, stay, explore, and recover around major marathon cities, enhancing the experience for runners and adventurers through visually engaging and informative content.

Joined Blavity Inc in 2020 as a graphic designer, quickly advancing to Senior Graphic Designer and then Director of Branded Productions. In this role, I led the creative vision and execution for all video, integrated marketing, and branded productions across Blavity's diverse portfolio, including flagship brands like AfroTech and Travel Noire.

As a model and athlete, I was honored to be selected by Jaybird to participate in the launch of the Vista headphones. This experience involved traveling to the picturesque landscapes of Montana, where I represented the brand through engaging storytelling and showcased the product's performance capabilities in an active, outdoor setting.

I led athletic programming at the Propel Co-Labs event in Santa Monica, designing and executing a day centered on running to connect participants with the dynamic world of wellness. This high-energy experience spotlighted running as an integral aspect of holistic health, combining community and fitness to inspire and engage attendees.

I provided strategic social media support and management for Optimist Studio in Los Angeles, focusing on elevating their brand presence and engagement. My work contributed to creating compelling content that resonated with the studio’s audience, promoting its creative projects and initiatives.

At 4thMVMT, I led the social media strategy for the company and its affiliate brands, including Sixty Four & Hope. This involved establishing a strong storytelling foundation and ensuring cohesive messaging across all channels. The aim was to build brand identity and engagement through consistent, impactful content that highlighted the mission and vision of these dynamic, community-focused brands.

As the producer for “A Place for You and I," an evocative music video directed by Jamal Ademola, I oversaw the project’s seamless execution from concept to completion. The collaboration brought Sidibe’s vision to life through artistic storytelling and thoughtful production, adding depth and emotion to the visual experience.

Contributed to a foundational experiment at Studio Elsewhere aimed at offering holistic therapy through sonic and chromotherapy interventions for outpatient patrons. This pioneering project, which first supported a stroke survivor, played a key role in the development and eventual success of Studio Elsewhere as a fully operational business dedicated to therapeutic innovation.

In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.

Modeled in BET's “Vote Your Voice” campaign, amplifying the call for civic engagement and empowering communities to exercise their right to vote during the 2016 election year.

Directed and produced ICNY's Spring/Summer collection, showcasing product versatility and innovative visual storytelling to bring the brand’s reflective vision to life.

Provided strategic brand and community consulting for the Zooma running series, enhancing engagement and the connection between the brand and its community of runners.

Featured as a model in the Adidas Pure Boost campaign, representing the brand's dedication to performance and style within the running community.

Adidas Tokyo looks to showcase its summer product line, highlighting Adidas originals in Tokyo. Our UNDO LAB team worked with local influencers to create content that celebrates Adidas originals, turning the streets of Tokyo into a local playground.

I had the opportunity to travel internationally with Estelle, documenting her electrifying performances in diverse cities including Moscow and Dubai. This experience culminated in directing the music video for Call Them Boys, capturing her dynamic presence and unique artistic voice through a thoughtful visual narrative.

During the release period of Kaleidoscope Dreams, I worked as a styling assistant, creative producer, and fabricator for Miguel. My role involved conceptualizing live shows, crafting performance treatments, and collaborating on fashion and styling choices to enhance the bold and eclectic feel of his performances and promotional material.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of Sophia’s illustrations, solidifying Puma’s connection to forward-thinking and creativity.

PLAY is an experimental project that combines curated visuals and playlists to evoke deep emotional responses. Conceived as an artistic exploration, it was a creative endeavor to merge sound, movement, and visual storytelling, offering audiences an immersive and multi-sensory experience.

Working at Stussy’s La Brea store from 2009 to 2010, I was immersed in the intersection of street fashion and culture. This experience solidified my connection to innovative fashion movements and informed my approach to retail strategy and brand authenticity.

Between 2005 and 2009, I served as a Brand Representative at Fruition Las Vegas, where I focused on community building and enhancing the online shopping experience. My work contributed to Fruition’s reputation as a hub for fashion innovation and cultural influence.

From 2006 to 2010, I worked as a makeup artist for MAC Cosmetics, delivering expertise across department and pro stores. This role allowed me to blend creativity with technical skills, building client trust and elevating the brand’s presence in diverse retail environments.

While working with Anheuser-Busch’s liquor marketing team, I executed high-impact buy-back promotions in Las Vegas venues, managing nightly budgets of $10,000 to $15,000. This experience refined my event marketing capabilities and deepened my understanding of consumer engagement in nightlife settings.

As a College Marketing Rep for Warner Music Group from 2005 to 2008, I promoted major projects including My Chemical Romance, Regina Spektor, and Mute Math. This role involved strategic event coordination and grassroots marketing, connecting with college audiences to amplify the presence of groundbreaking artists.

I started as a salesperson at Rampage and quickly advanced to Regional Visual Manager by age 21, overseeing operations in Las Vegas and the Inland Empire. This position expanded my scope of visual merchandising and regional leadership, emphasizing my adaptability and growth in retail management.

From 2003 to 2006, I was recognized as the top salesperson for T-Mobile in both San Diego and Las Vegas. This achievement demonstrated my ability to drive sales and maintain top performance metrics in competitive markets, showcasing my strength in client engagement and product expertise.

During high school, I was recruited to work as an Assistant Manager at Finish Line, balancing academics and management responsibilities. This role deepened my expertise in customer service and retail operations, setting the stage for my future brand representation and sales endeavors.

At just 16, I took on the role of Third Key at Footaction, contributing to the launch of the iconic AND1 Mixtape series. This early experience in retail management and brand promotion was foundational in honing my leadership skills and understanding of consumer culture within the sportswear industry.