Cole Haan

The Ask: Cole Haan needed a visually captivating campaign for their collaboration with Sophia Chang to blend artistic and fashion-forward concepts.

The Project: As Director and Photographer for the Sophia Chang x Cole Haan collaboration, I had the opportunity to craft a visually striking campaign that balanced artistic expression with brand storytelling. My role involved developing the creative vision for the shoot, directing talent, and capturing the essence of both Cole Haan's timeless style and Sophia Chang's dynamic energy. The resulting visuals highlighted the intersection of fashion and street culture, presenting a fresh perspective that resonated with diverse audiences while maintaining the sophistication of the Cole Haan brand.

The Result: The campaign was well-received, enhancing Cole Haan’s brand image as a leader in innovative and stylish collaborations. The content drove traffic to Cole Haan’s platforms, contributing to a successful product launch and heightened brand visibility.