As the creative director and producer for the "Waiting on You" music video by Job B, I led the conceptual development and production. My responsibilities spanned from storyboarding to directing the visual narrative, ensuring that the artist's vision was authentically captured. The project demanded a balance of creativity and production oversight, resulting in a visually compelling and thematically rich final product.

During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.

I led the project as both photographer and video director, managing pre-production planning, visual storytelling, and content creation. The project emphasized a vibrant aesthetic aligned with both Puma’s athletic identity and Chang’s unique artistic style.

Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey for Degree.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

The Joules video series is an electrifying mixtape-style visual project conceptualized, shot, and edited within two weeks. Seamlessly blending vibrant storytelling with dynamic visuals, the series captures the essence of spontaneity and creative energy. Each video in the Joules series reflects Vash's unique artistic vision, combining music, movement, and imagery to deliver an immersive experience that feels fresh and innovative. This fast-paced production highlights Vash's ability to craft compelling narratives under tight timelines while maintaining a sharp focus on quality and creativity.