Puma

As the Director and Editor for the Next Starts Now campaign, a collaboration between Puma and Sophia Chang, I brought together bold visuals and creative storytelling to launch this dynamic collection. My role involved shaping the creative vision, directing the shoot, and editing the final piece to highlight the fusion of Puma’s iconic sportswear and Sophia Chang’s unique artistic style. The result was a visually compelling campaign that seamlessly captured the collaboration's energy, innovation, and cultural relevance.