A creative free-for-all, the Issues series is a bold visual project that dives into raw, personal narratives through experimental short films. Each installment highlights social and cultural themes, blending powerful imagery with thought-provoking concepts. With a focus on authenticity and emotional depth, the series explores topics like fitness, food, and rhythmic storytelling.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.

Serving as Creative Director for Jck Dvy’s EP release, I directed and edited music videos, designed album and promotional artwork, and played an instrumental role in crafting her distinct artistic identity post-group era. This comprehensive approach supported her transition to an impactful solo presence.

As the personal creative director for music artist Nicole Medoro, I directed, styled, and contributed to all aspects of her creative output. From visual storytelling to strategic brand development, my role ensured that her artistic vision was consistently brought to life across various projects and platforms.