Puma Brooklynite

For Puma’s Sophia Chang Brooklynite collection, I served as the creative director and producer, orchestrating a visually striking campaign shot in New York City. This project celebrated the vibrant energy of Brooklyn, combining unique storytelling and clean imagery that encapsulated both the brand’s identity and Chang’s creative vision.

Photography by Ja Tecson.
Produced by Naivasha Thomas.
Hair and Makeup by Renee Sanganoo.
Styling by Jessica Yuen.
Models: Tyrell Mooney, Ashley Bone, Shaya Ali, John Soto and Jonna Mey