I led the project as both photographer and video director, managing pre-production planning, visual storytelling, and content creation. The project emphasized a vibrant aesthetic aligned with both Puma’s athletic identity and Chang’s unique artistic style.

Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

Make Running magazine is “a pace-setting magazine for those who run”. Each issue looks at one extreme race around the world, and aims to transcribe onto the printed page the conversation that takes place between the mind and the body of a runner.

Adidas Tokyo looks to showcase its summer product line, highlighting Adidas originals in Tokyo. Our UNDO LAB team worked with local influencers to create content that celebrates Adidas originals, turning the streets of Tokyo into a local playground.

In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.

This project was a bold exploration of brutalism and deconstruction. I employed innovative distressing techniques to craft unique clothing silhouettes. These distinctive pieces garnered attention from influential figures in the art and music scene, including singer Keri Hilson. The collection celebrated raw aesthetics and the artistry of unconventional fashion design.