Adidas New York
In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.
To celebrate the NYC marathon, UNDO teamed up with Airbnb to celebrate the journey of runners from all over the world. UNDO was asked to provide programming, participants, and perspectives that would host a global community and drive brand awareness.
In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.