In 2017, I had the privilege of speaking at the European Running Business Conference in Frankfurt, Germany. This event brought together global leaders and innovators in the running industry, where I shared insights on the evolving intersection of wellness, running culture, and business. My talk highlighted emerging trends, strategies for fostering community through sport, and the importance of building authentic connections with athletes and consumers in today’s market. It was an honor to contribute to such a pivotal conversation in the industry.