Adidas Future

The Ask: Adidas tasked me with developing an internal editorial and creative project that would underscore the significance of premium fabrics and innovative silhouettes in their women’s line, aiming to highlight how these elements contribute to both performance and fashion.

The Project: As the editorial and creative director, I led a multi-layered approach combining compelling visual storytelling and insightful content. The project showcased the evolution of women’s athletic wear through curated photo shoots, sleek layouts, and a narrative that spoke to the integration of style, comfort, and high performance. Key moments focused on how elevated fabrics enhanced movement and provided versatility, aligning with modern active lifestyles.

The Result: The completed project successfully captured Adidas’ vision, spotlighting their commitment to pushing boundaries in women’s fashion and function. Internally, the campaign served as an inspiration and benchmark for future collections, reinforcing the importance of detail and innovation in their design approach.