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ABOUT
Nai Vasha
is a creative strategist, farmer, brand developer, and advisor.
Her curiously unique background – from working on farms to modeling in lookbooks to publishing a magazine – and the infinite range of experience she’s accumulated far eclipses the LinkedIn-approved-list-of-marketing-skills-for-endorsement.
Need a project art directed? Done. Need a photographer for said lookbook? No problem. How about a social media strategy and content roll-out plan around said lookbook for the next 3-months? Say no more fam. Nai Vasha is a modern day Swiss Army knife, if Swiss Army knives could use Notion and Lightroom, dipped in sauwce (*Gucci Mane voice) with limitless extensions. Even if she can’t do it, she’ll find a way to Prime ship something or someone who can right to your doorstep.
VASH@ASKVASH.COM
@ASKVASH
Nai Vasha
is a creative strategist, farmer, brand developer, and advisor.
Her curiously unique background – from working on farms to modeling in lookbooks to publishing a magazine – and the infinite range of experience she’s accumulated far eclipses the LinkedIn-approved-list-of-marketing-skills-for-endorsement.
Need a project art directed? Done. Need a photographer for said lookbook? No problem. How about a social media strategy and content roll-out plan around said lookbook for the next 3-months? Say no more fam. Nai Vasha is a modern day Swiss Army knife, if Swiss Army knives could use Notion and Lightroom, dipped in sauwce (*Gucci Mane voice) with limitless extensions. Even if she can’t do it, she’ll find a way to Prime ship something or someone who can right to your doorstep.
VASH@ASKVASH.COM
@ASKVASH
SERVICES
- Branding & Identity
- Brand Guidelines
- Naming Exploration
- Competitive Analysis
- Positioning & Messaging
- Workshopping
- Ideation
- Production
- Marketing
- Network Management
- Custom Site Build
- Digital Media
- E-Commerce Maintenance
- Social Campaigns
- Printed Matter
- Branded Partnerships
- Omni Channel Marketing
- Newletter Development
PAST CLIENTS
FREINDS + COLLABORATORS
A UNIVERSE
SUPERVSN
ESYMAI
BRAND HUMAN
NEAR EARTH
BLACK ROSES
STANDSTILL TEA
MYODETOX
MEDIA PRODUCTIONS
COMMUNITY BUILDING
PERSONALITY
- Coordinating
- Creative Direction
- Innovation + Trends
- Content Development
- Photography
- Editorial Direction
- Treatment Writing
- Digital Transformation Consulting
COMMUNITY BUILDING
- Communications
- Storytelling
- Team Building
- Experiential Strategy
PERSONALITY
- Public Speaking
- Event Hosting
- Educational Seminars
- Modeling
- Affiliate Partnerships
BY CHARI
SLUG GLOBAL
HO’IO ACRES
THE SPEED PROJECT
THE LEI STAND
GIRL GANG CRAZY
MOTIV NY
Lululemon
Director / Model
Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s Bra Design and research + innovation teams. Every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities. The teams spent two years developing and testing the AirSupport Bra with lululemon’s global collective of runners. This product launch and global campaign intended to show the AirSupport Bra being put to the ultimate test with 3 runners, 2 days in the desert, and many, many, miles clocked.
Cole Haan
Director / Photographer
As Director and Photographer for the Sophia Chang x Cole Haan collaboration, I had the opportunity to craft a visually striking campaign that balanced artistic expression with brand storytelling. My role involved developing the creative vision for the shoot, directing talent, and capturing the essence of both Cole Haan's timeless style and Sophia Chang's dynamic energy. The resulting visuals highlighted the intersection of fashion and street culture, presenting a fresh perspective that resonated with diverse audiences while maintaining the sophistication of the Cole Haan brand.
Degree
Director
Degree and Sure want to change this damaging pattern – and their ‘Watch Me Move’ films – now online and onscreen in the UK and US – are designed to get audiences around the world thinking differently.
Featuring eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards.
Featuring eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards.
Director + Photographer
Exclusive to China, the PUMA Plexus by Sophia Chang is a celebration of the New York-based creative’s Eastern roots. For her latest project backed by the German sportswear brand, Chang has drawn inspiration from paintings of the Kangxi Emperor. Furthermore, West and East meet on the silhouette by way of the sneakers’ three color schemes: “Emerald,” “Electro Peach,” and “Bluemazing.” Each titular tone is applied in gradient fashion across the old school model, and references everything from prized gemstones in Asia to the challenging of gender norms. A unique lace setup appears on the Plexus trio, with PUMA’s iconic Formstrip logo also taking on a non-standard makeup, further blending sport and style.
Exclusive to China, the PUMA Plexus by Sophia Chang is a celebration of the New York-based creative’s Eastern roots. For her latest project backed by the German sportswear brand, Chang has drawn inspiration from paintings of the Kangxi Emperor. Furthermore, West and East meet on the silhouette by way of the sneakers’ three color schemes: “Emerald,” “Electro Peach,” and “Bluemazing.” Each titular tone is applied in gradient fashion across the old school model, and references everything from prized gemstones in Asia to the challenging of gender norms. A unique lace setup appears on the Plexus trio, with PUMA’s iconic Formstrip logo also taking on a non-standard makeup, further blending sport and style.
Lululemon
Art Director
A global celebration of running and community. Running is an invitation. It belongs to no one and everyone. No one teaches us how to run. There’s no right way to do it. No choreography. It’s pure movement. A mirror that reflects us back to us. It’s a blank canvas that we fill. An inherent partnership between us, our bodies, our minds (and whoever we see along the way). Running—and the feelings that come with it—are a personal invitation we choose to accept, the second we pull on our gear and head out the door. This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.
Lululemon
Art Director
The key to a better run is gear that gets out of your way. When our running ambassadors told us that the best thing we could do was create gear that fades into the background when they run, we listened. We've spent years designing a running collection that gives you the performance you need, exactly where you need it. The difference between just running and running in lululemon is in what you don't feel.
K-Swiss
Art Director
Today’s youth are risk takers, magic makers, movers & shakers. They’re no longer aspiring just for fame, this is Generation K by K-Swiss.
We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.
We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.
We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.
We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.
TikTok
Director
This year, TikTok brought some much needed light to a tough 2020. All year long, people turned to TikTok to laugh, share poignant moments from their lives, connect with others, and express themselves creatively. To celebrate the TikTok community, we launched The Year on TikTok, as a recap of the countless ways TikTok brought happiness across America in 2020. But, despite how much joy we found through TikTok this year, 2021 can't come fast enough. As we say #bye2020 and #welcome2021, we’re so excited to continue celebrating the countless communities thriving on TikTok, which is why we’re throwing an epic New Year's Eve party - virtually, of course.
Nike
Art Director
The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.
Adidas Tokyo
Photographer, Producer
Embarking on a visual journey, we proudly facilitated the creative direction and photography for a distinctive Adidas Originals campaign in Japan. Our inspiration led us Tokyo, where the iconic Japanese flag became a canvas of inspiration, influencing our vision with its interplay of positive and negative space. Enveloped by the dynamic energy of the cityscape, our lens captured not just fashion but a narrative of urban vibrancy.
The creative heartbeat of this shoot resonates with the playful elegance of polka dot prints, a motif seamlessly integrated into the tapestry of our storytelling. Each image embodies the spirit of the moment, where the intersection of culture and contemporary fashion finds its perfect equilibrium.
The creative heartbeat of this shoot resonates with the playful elegance of polka dot prints, a motif seamlessly integrated into the tapestry of our storytelling. Each image embodies the spirit of the moment, where the intersection of culture and contemporary fashion finds its perfect equilibrium.
Creative Director
Sophia Chang™ x Smashbox Cosmetics. There is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Take New York born and bred illustrator and designer Sophia Chang. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. Her usual attire; sneakers, tech gear and her hair twisted up in a signature bun. For her debut shoot with Smashbox Cosmetics’ #madeatsmashbox program, we decided to unravel the norm and dress Sophia as the poised business beast that she truly is beyond hype.
Creative Director
For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion.
Garnier
Event Producer
As the event producer for Garnier’s Fill Me In campaign, I oversaw the entire event execution, from concept to completion. This involved coordinating with vendors, managing event logistics, and ensuring the seamless delivery of an engaging brand experience. The goal was to create an immersive atmosphere that aligned with Garnier’s mission, while offering attendees an interactive and memorable experience with the product.
The Speed Project
Event Producer / Host
In my role as event producer and host for The Speed Project, I orchestrated one of the most unique and daring ultra-relay races in the world. This involved not only the logistical challenges of managing a multi-day race but also creating a community-driven environment that celebrated endurance and the spirit of adventure. I worked closely with athletes, sponsors, and media teams to ensure that both the event and its story were amplified across various platforms, enhancing its global impact.
Jon B.
Creative Director + Producer
As the creative director and producer for the "Waiting on You" music video by Job B, I led the conceptual development and production. My responsibilities spanned from storyboarding to directing the visual narrative, ensuring that the artist's vision was authentically captured. The project demanded a balance of creativity and production oversight, resulting in a visually compelling and thematically rich final product.
Myodetox
Branding Language + Messaging
In 2022, we had the privilege of enhancing the digital identity of Myodetox.com through creative copywriting and refined branding language. Our journey involved transforming the messaging landscape, weaving a narrative that authentically represented the essence of Myodetox. The goal was clear: to not only convey information but to engage and resonate with the audience.
Casa Mona
Branding
In 2022, we had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica. Our journey was rooted in a deep appreciation for the resort's unique identity and a commitment to capturing its essence visually. From crafting a distinctive logo that echoed the spirit of Casa Mona to designing collateral that seamlessly blended luxury with tropical charm, our team worked collaboratively to bring the brand to life.
Blavity Inc
Branding + Creative Direction
Blavity Media Group is the leading media company for Black culture and millennials that delivers digital campaigns by strategically distributing original and sponsored content across our premium brands, including:
Blavity
Afrotech
21 Ninety
Home + Texture
Travel Noire
Blavity Media Group
Blavity
Afrotech
21 Ninety
Home + Texture
Travel Noire
Blavity Media Group
UNDO LabBranding + Operations
UNDO Lab is an experiment.
We are the creative force behind UNDO-Ordinary, specializing in visual storytelling and dynamic branding through bold ideas that move people. We service as a multi-faceted creative agency with a vast talent pool.
We work with today's creative leaders aross various industries fusing the lines between creativity and health. Our aim is to open the lens of possibility and reach. Our goal is to elevate brand identity through authentic content and thoughtful presence. We aim to spark dialogue between consumer and product. With the ability to shape-shift, we design visual components for a variety of industries.
UNDO Lab is the incubator for future design, communication and visual concepts. We are a safe space for wild ideas. Create with us.
We are the creative force behind UNDO-Ordinary, specializing in visual storytelling and dynamic branding through bold ideas that move people. We service as a multi-faceted creative agency with a vast talent pool.
We work with today's creative leaders aross various industries fusing the lines between creativity and health. Our aim is to open the lens of possibility and reach. Our goal is to elevate brand identity through authentic content and thoughtful presence. We aim to spark dialogue between consumer and product. With the ability to shape-shift, we design visual components for a variety of industries.
UNDO Lab is the incubator for future design, communication and visual concepts. We are a safe space for wild ideas. Create with us.
Questify
Branding + Design
Questify was launched in 2021 by Sean Watson as an experiment to harness the inspirational power of physical movement to fuel social movements for good.
With $500k raised for charity and 1.7 million miles run, biked, and swam later, they’ve paused version one and are mapping the next phase of funding solutions.
With $500k raised for charity and 1.7 million miles run, biked, and swam later, they’ve paused version one and are mapping the next phase of funding solutions.
Concept Design / Creative Direction
Our booth for E3 was not only a space; it was a curated experience that explored the fusion of cutting-edge technology and artistic brilliance. Emotion took the spotlight as we infused our creations with a depth that heightened the senses yet left the consumer with a sense of calm. This was in a very chaotic space. Theatrical appeal came alive as our booth became an oasis, where technology and holistic healing harmonized to deliver an unforgettable display.
UNDO MAGAZINE
MANAGING EDITOR / ARTIST / CREATOR
For Issue 9, we get expert advice from those with years of experience in the game. Through these stories, we uncover clues to the future of training, technology, sustainability and health as everything in life moves in patterns. Let’s collectively learn from our growing pains. Age with us.
Stop the madness for just a second. It’s time for a reset. Fitness is booming but everyone is spinning in circles – not sure of which trend to follow. Injuries are on the rise. Mental health is on everyone’s mind. It’s time for recovery. Time to put as much preparation into the night as day. Rectify any lack of stimulation by finding recovery in this issue. We explore the idea of sleep from several angles. Our budding network of professionals weigh in on food, sleeping patterns, and best practices for better sleep and digestion. Work smarter and not harder with the help of UNDO.
As creatures of habit, we create systems to provide comfort and ease. Be it life’s trials, we all find escapism in some type of routine. This issue is an exploration into all of the things that make us the same. We exist in a culture that obsesses over art while ignoring the madness of artistry. Not everything we see is what it seems and this magazine is positioned to offer truth to those who seek it. We’re all just trying to find the perfect footing between life and vice.
Themed “not so ordinary.” This issue is about the here and now. How we stay balanced. How we survive in an environment that seems shaken. How the human body is designed to heal itself, as long as we are good to it. This issue is about how to be good to different bodies. Especially those that don’t look like yours. We are here to shed light on what else is going on in the world. Real information. Real activism. Real activity.
When was the last time you felt your feelings? Every experience has the power to trigger emotions and from these emotions, memories are made. This issue aims to strengthen your brawn and your brain. Dig into stories of progress, process and what it takes to be sensitive to what really matters.
Finding the reward in scars. Breathing into the pain. Discovering new life through recovery with every effort to be better. Stronger. Smarter. This issue is about nature and body. Acknowledging earth as our provider. From playground to beauty counter, battleground to pharmacy. We are fed from the dust that has made us. We are replenished by the water that saves us. Get dirty with us. Mother Nature has a message for you.
A collective journal of training. The scars, scares, wins, and loses of going the distance. Linear progression. From athletes to artist we devote countless hours of time to get better. Not just for competition, but for life. Between the pages are an Olympic gold medalist, Ironman winners, ninja warriors, and everyday people who share a common language.
Winter is all about Falling vs. Flying. How do we UNDO on the go. Most of our readers are international nomads, travelers, always on the go. Falling is never a choice but sometimes we slip. So how do we ascend together? We want our readers to plunge into the lifestyle of being fit and free.
The inaugural issue of Undo Magazine. An effort to collectively put a stop to the never ending pendulum of excuses and start a new motion towards fitness, nutrition, and sustainability. Undo Magazine is a quarterly editorial created to expose a lifestyle of fashion, fitness, and community. Our first issue is a showcase of the best artists, athletes, and creative contributors from all over the world.
OH Wake!
Editorial Director
Created by youth activists, for youth activists.
OH-WAKE is a new quarterly Magazine from Ocean Heroes HQ with everything you need to build community, find inspiration, and learn how to apply your skills for a future with clean seas. Read more about the new project in our press release.
OH-WAKE is a new quarterly Magazine from Ocean Heroes HQ with everything you need to build community, find inspiration, and learn how to apply your skills for a future with clean seas. Read more about the new project in our press release.
Adidas Futures
Editorial Director
Art Director / Editor
As the Editor for an internal magazine at Adidas, I led a dedicated team in crafting insightful content centered around a crucial aspect of women's well-being: breast health and the everyday challenges of staying active while ensuring comfort and support. Our magazine served as a beacon of empowerment, addressing the intersection of athleticism, femininity, and body confidence. Through thought-provoking articles, expert interviews, and captivating visuals, we navigated the nuanced terrain of bras, busts, and the female experience with authenticity and empathy. Our goal was to redefine the conversation, fostering a community where women felt understood, supported, and empowered to embrace their bodies while pursuing their passions. Together, we elevated the discourse surrounding breast health and athleticism, championing inclusivity and celebrating the unique journey of every woman.
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