Lululemon
Director / Model
Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s Bra Design and research + innovation teams. Every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities. The teams spent two years developing and testing the AirSupport Bra with lululemon’s global collective of runners. This product launch and global campaign intended to show the AirSupport Bra being put to the ultimate test with 3 runners, 2 days in the desert, and many, many, miles clocked.
Degree
Director
Degree and Sure want to change this damaging pattern – and their ‘Watch Me Move’ films – now online and onscreen in the UK and US – are designed to get audiences around the world thinking differently.
Featuring eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards.
Featuring eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards.
Director + Photographer
Exclusive to China, the PUMA Plexus by Sophia Chang is a celebration of the New York-based creative’s Eastern roots. For her latest project backed by the German sportswear brand, Chang has drawn inspiration from paintings of the Kangxi Emperor. Furthermore, West and East meet on the silhouette by way of the sneakers’ three color schemes: “Emerald,” “Electro Peach,” and “Bluemazing.” Each titular tone is applied in gradient fashion across the old school model, and references everything from prized gemstones in Asia to the challenging of gender norms. A unique lace setup appears on the Plexus trio, with PUMA’s iconic Formstrip logo also taking on a non-standard makeup, further blending sport and style.
Exclusive to China, the PUMA Plexus by Sophia Chang is a celebration of the New York-based creative’s Eastern roots. For her latest project backed by the German sportswear brand, Chang has drawn inspiration from paintings of the Kangxi Emperor. Furthermore, West and East meet on the silhouette by way of the sneakers’ three color schemes: “Emerald,” “Electro Peach,” and “Bluemazing.” Each titular tone is applied in gradient fashion across the old school model, and references everything from prized gemstones in Asia to the challenging of gender norms. A unique lace setup appears on the Plexus trio, with PUMA’s iconic Formstrip logo also taking on a non-standard makeup, further blending sport and style.
Lululemon
Art Director
A global celebration of running and community. Running is an invitation. It belongs to no one and everyone. No one teaches us how to run. There’s no right way to do it. No choreography. It’s pure movement. A mirror that reflects us back to us. It’s a blank canvas that we fill. An inherent partnership between us, our bodies, our minds (and whoever we see along the way). Running—and the feelings that come with it—are a personal invitation we choose to accept, the second we pull on our gear and head out the door. This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.
Lululemon
Art Director
The key to a better run is gear that gets out of your way. When our running ambassadors told us that the best thing we could do was create gear that fades into the background when they run, we listened. We've spent years designing a running collection that gives you the performance you need, exactly where you need it. The difference between just running and running in lululemon is in what you don't feel.
K-Swiss
Art Director
Today’s youth are risk takers, magic makers, movers & shakers. They’re no longer aspiring just for fame, this is Generation K by K-Swiss.
We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.
We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.
We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.
We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.
TikTok
Director
This year, TikTok brought some much needed light to a tough 2020. All year long, people turned to TikTok to laugh, share poignant moments from their lives, connect with others, and express themselves creatively. To celebrate the TikTok community, we launched The Year on TikTok, as a recap of the countless ways TikTok brought happiness across America in 2020. But, despite how much joy we found through TikTok this year, 2021 can't come fast enough. As we say #bye2020 and #welcome2021, we’re so excited to continue celebrating the countless communities thriving on TikTok, which is why we’re throwing an epic New Year's Eve party - virtually, of course.
Nike
Art Director
The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.
Adidas Tokyo
Photographer, Producer
Embarking on a visual journey, we proudly facilitated the creative direction and photography for a distinctive Adidas Originals campaign in Japan. Our inspiration led us Tokyo, where the iconic Japanese flag became a canvas of inspiration, influencing our vision with its interplay of positive and negative space. Enveloped by the dynamic energy of the cityscape, our lens captured not just fashion but a narrative of urban vibrancy.
The creative heartbeat of this shoot resonates with the playful elegance of polka dot prints, a motif seamlessly integrated into the tapestry of our storytelling. Each image embodies the spirit of the moment, where the intersection of culture and contemporary fashion finds its perfect equilibrium.
The creative heartbeat of this shoot resonates with the playful elegance of polka dot prints, a motif seamlessly integrated into the tapestry of our storytelling. Each image embodies the spirit of the moment, where the intersection of culture and contemporary fashion finds its perfect equilibrium.
Creative Director
Sophia Chang™ x Smashbox Cosmetics. There is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Take New York born and bred illustrator and designer Sophia Chang. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. Her usual attire; sneakers, tech gear and her hair twisted up in a signature bun. For her debut shoot with Smashbox Cosmetics’ #madeatsmashbox program, we decided to unravel the norm and dress Sophia as the poised business beast that she truly is beyond hype.
Creative Director
For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion.