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 Commercial Portfolio 

Garnier 


Producer
Los Angeles
2024
Garnier Fructis wowed guests at its recent product launch event in Los Angeles, showcasing its new haircare collection with a clever science-themed extravaganza. Held at The Pavilion at Century Park on Feb. 28, the event was inspired by the product’s promise to repair hair “seven layers deep,” featuring interactive experiments and engaging demonstrations.


Cole Haan


Photographer + Director
Honolulu
2023

The collection features our best-selling GrandPrø Topspin and Grand Ambition York Pump, crafted in full-grain leather and our customer-favorite Grand Ambition Convertible Backpack, featuring a combination of premium leather and satin detailing. All feature Sophia’s playful graphics, which have been brought to life through laser etching on the footwear and silkscreen print on the bag. Gold and scarlet details, inspired by a brilliant summer sunset, punctuate the otherwise neutral color palette, giving us an iconic style that isn’t afraid to command attention.


Lululemon


 Co-Director / Model
Palm Springs
          Air Support
2021


Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s Bra Design and research + innovation teams. Every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities. The teams spent two years developing and testing the AirSupport Bra with lululemon’s global collective of runners. This product launch and global campaign intended to show the AirSupport Bra being put to the ultimate test with 3 runners, 2 days in the desert, and many, many, miles clocked.



Degree



 Director
Honolulu
2021

Degree and Sure want to change this damaging pattern – and their ‘Watch Me Move’ films – now online and onscreen in the UK and US – are designed to get audiences around the world thinking differently.

Featuring eight authentic and personal stories from people including pro-surfer Bethany Hamilton and Manchester City’s Sean Jackson, who have faced judgment for breaking stereotypes about what a ‘mover’ looks like, the film celebrates those who have defied society’s ability standards.



Puma


Photographer + Director 
Honolulu
2023

Exclusive to China, the PUMA Plexus by Sophia Chang is a celebration of the New York-based creative’s Eastern roots. For her latest project backed by the German sportswear brand, Chang has drawn inspiration from paintings of the Kangxi Emperor. Furthermore, West and East meet on the silhouette by way of the sneakers’ three color schemes: “Emerald,” “Electro Peach,” and “Bluemazing.” Each titular tone is applied in gradient fashion across the old school model, and references everything from prized gemstones in Asia to the challenging of gender norms. A unique lace setup appears on the Plexus trio, with PUMA’s iconic Formstrip logo also taking on a non-standard makeup, further blending sport and style.





Lululemon



Art Direction
New York
2021

A global celebration of running and community. Running is an invitation. It belongs to no one and everyone. No one teaches us how to run. There’s no right way to do it. No choreography. It’s pure movement. A mirror that reflects us back to us. It’s a blank canvas that we fill. An inherent partnership between us, our bodies, our minds (and whoever we see along the way). Running—and the feelings that come with it—are a personal invitation we choose to accept, the second we pull on our gear and head out the door. This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.


Lululemon


Art Director
Honolulu, HI
2021

The key to a better run is gear that gets out of your way.   When our running ambassadors told us that the best thing we could do was create gear that fades into the background when they run, we listened. We've spent years designing a running collection that gives you the performance you need, exactly where you need it. The difference between just running and running in lululemon is in what you don't feel.  





K-Swiss


Creative Direction
Los Angeles
K GEN Campaign
2017

Today’s youth are risk takers, magic makers, movers & shakers. They’re no longer aspiring just for fame, this is Generation K by K-Swiss.

We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.

We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.






Tik Tok


Director
Maui, HI
NYE Live Stream
2020


This year, TikTok brought some much needed light to a tough 2020. All year long, people turned to TikTok to laugh, share poignant moments from their lives, connect with others, and express themselves creatively. To celebrate the TikTok community, we launched The Year on TikTok, as a recap of the countless ways TikTok brought happiness across America in 2020. But, despite how much joy we found through TikTok this year, 2021 can't come fast enough. As we say #bye2020 and #welcome2021, we’re so excited to continue celebrating the countless communities thriving on TikTok, which is why we’re throwing an epic New Year's Eve party - virtually, of course.


Nike 


Art Direction
Los Angeles
Con Quien Estas
2017
 
The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.





Adidas Tokyo 


Photography
Tokyo
Originals Campaign
2016
Embarking on a visual journey, we proudly facilitated the creative direction and photography for a distinctive Adidas Originals campaign in Japan. Our inspiration led us Tokyo, where the iconic Japanese flag became a canvas of inspiration, influencing our vision with its interplay of positive and negative space. Enveloped by the dynamic energy of the cityscape, our lens captured not just fashion but a narrative of urban vibrancy.
The creative heartbeat of this shoot resonates with the playful elegance of polka dot prints, a motif seamlessly integrated into the tapestry of our storytelling. Each image embodies the spirit of the moment, where the intersection of culture and contemporary fashion finds its perfect equilibrium.



Smashbox


Creative Direction
Los Angeles
Made At Smashbox
2016
Sophia Chang™ x Smashbox Cosmetics. There is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Take New York born and bred illustrator and designer Sophia Chang. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. Her usual attire; sneakers, tech gear and her hair twisted up in a signature bun. For her debut shoot with Smashbox Cosmetics’ #madeatsmashbox program, we decided to unravel the norm and dress Sophia as the poised business beast that she truly is beyond hype.




K-Swiss


Creative Direction
Los Angeles
SS15 Women’s Campaign
2014
For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion.

Puma


Creative Direction
New York
Sophia Chang x Puma
2014
PUMA dropped a full collection from its collaboration with New York-based artist Sophia Chang. The women’s range mirrors styles seen in the menswear, including the Basket and Trinomic Disc Wedge, along with clothing like “Brooklynite” sweatshirt and illustrated jackets.

Rocksmith


Production + Styling
New York
2012
The Rocksmith Summer 2012 collection is bright and graphically bold, so what better location for a shoot than sunny Los Angeles? This campaign features California native and Columbia Record's rising star T. Mills.


 Editorial Portfolio

UNDO Magazine


Managing Editor / Creator

Issue 9: Age
 2019



For Issue 9, we get expert advice from those with years of experience in the game. Through these stories, we uncover clues to the future of training, technology, sustainability and health as everything in life moves in patterns. Let’s collectively learn from our growing pains. Age with us.
Issue 8: Rest & Recovery
2018


Stop the madness for just a second. It’s time for a reset. Fitness is booming but everyone is spinning in circles – not sure of which trend to follow. Injuries are on the rise. Mental health is on everyone’s mind. It’s time for recovery. Time to put as much preparation into the night as day. Rectify any lack of stimulation by finding recovery in this issue. We explore the idea of sleep from several angles. Our budding network of professionals weigh in on food, sleeping patterns, and best practices for better sleep and digestion. Work smarter and not harder with the help of UNDO.

Issue 7: Addictions, Prescriptions, and Supplements
2017
As creatures of habit, we create systems to provide comfort and ease. Be it life’s trials, we all find escapism in some type of routine. This issue is an exploration into all of the things that make us the same. We exist in a culture that obsesses over art while ignoring the madness of artistry.  Not everything we see is what it seems and this magazine is positioned to offer truth to those who seek it. We’re all just trying to find the perfect footing between life and vice.


Issue 6: The People’s Issue  
2016
Themed “not so ordinary.” This issue is about the here and now. How we stay balanced. How we survive in an environment that seems shaken. How the human body is designed to heal itself, as long as we are good to it. This issue is about how to be good to different bodies. Especially those that don’t look like yours. We are here to shed light on what else is going on in the world. Real information. Real activism. Real activity.

Issue 5: The Five Senses
2016


When was the last time you felt your feelings? Every experience has the power to trigger emotions and from these emotions, memories are made. This issue aims to strengthen your brawn and your brain. Dig into stories of progress, process and what it takes to be sensitive to what really matters.

Issue 4: Nature
2015
A collective journal of training. The scars, scares, wins, and loses of going the distance. Linear progression. From athletes to artist we devote countless hours of time to get better. Not just for competition, but for life. Between the pages are an Olympic gold medalist, Ironman winners, ninja warriors and everyday people who share a common language.

Issue 3: Triadic Acquisition
2015
A collective journal of training. The scars, scares, wins, and loses of going the distance. Linear progression. From athletes to artist we devote countless hours of time to get better. Not just for competition, but for life. Between the pages are an Olympic gold medalist, Ironman winners, ninja warriors, and everyday people who share a common language.

Issue 2: Flying vs Falling
2014
Winter is all about Falling vs. Flying. How do we UNDO on the go. Most of our readers are international nomads, travelers, always on the go. Falling is never a choice but sometimes we slip. So how do we ascend together? We want our readers to plunge into the lifestyle of being.
fit and free.


Issue 1: Undo-Ordinary
2014
.
The inaugural issue of Undo Magazine. An effort to collectively put a stop to the never ending pendulum of excuses and start a new motion towards fitness, nutrition, and sustainability. Undo Magazine is a quarterly editorial created to expose a lifestyle of fashion, fitness, and community. Our first issue is a showcase of the best artists, athletes, and creative contributors from all over the world.


Oh Wake


Editorial Director
Honolulu, HI
2021

Created by youth activists, for youth activists.

OH-WAKE is a new quarterly Magazine from Ocean Heroes HQ with everything you need to build community, find inspiration, and learn how to apply your skills for a future with clean seas. Read more about the new project in our press release.






Adidas Future


Art Director / Editor
Portland
Adidas Future
2018
As the Editor for an internal magazine at Adidas, I led a dedicated team in crafting insightful content centered around a crucial aspect of women's well-being: breast health and the everyday challenges of staying active while ensuring comfort and support. Our magazine served as a beacon of empowerment, addressing the intersection of athleticism, femininity, and body confidence. Through thought-provoking articles, expert interviews, and captivating visuals, we navigated the nuanced terrain of bras, busts, and the female experience with authenticity and empathy. Our goal was to redefine the conversation, fostering a community where women felt understood, supported, and empowered to embrace their bodies while pursuing their passions. Together, we elevated the discourse surrounding breast health and athleticism, championing inclusivity and celebrating the unique journey of every woman.
 





 Content Development 





Kelis


Social Media + Marketing 
Los Angeles
Fashion Presentations
2017
Social media director. Developed an aesthetic and brand voice for raw vegan restaurant located in Downtown Los Angeles.
  



Wild Living 


Social Media + Marketing
Los Angeles
Fashion Presentations
2017
Social media director. Developed an aesthetic and brand voice for raw vegan restaurant located in Downtown Los Angeles.
 




Adidas NYC

Photographer / Content Producer
New York
Launch Campaign 
2016

Launched the official Adidas NYC social account along with athletes and models from the UNDO community. Continued my work Adidas as a brand ambassador, consultant, photographer and creative strategist for future apparel.


Weight Watchers

Content Producer
New York
Big Fuel Agency 
2014

In 2014, I spearheaded Weight Watchers' social media presence, crafting engaging content and fostering meaningful interactions with our community. By strategically leveraging platforms like Facebook, Twitter, and Instagram, we cultivated a dynamic online presence that resonated with our audience and drove brand engagement. Through innovative campaigns and personalized messaging, we empowered individuals on their weight loss journeys while fostering a supportive online community.


 Food Photography  




 Portraits & Places  



Branding Portfolio 

Myodetox


Branding Language + Messaging
Los Angeles
2022

In 2022, we had the privilege of enhancing the digital identity of Myodetox.com through creative copywriting and refined branding language. Our journey involved transforming the messaging landscape, weaving a narrative that authentically represented the essence of Myodetox. The goal was clear: to not only convey information but to engage and resonate with the audience.



Casa Mona


Branding 
Los Angeles
2022


In 2022, we had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica. Our journey was rooted in a deep appreciation for the resort's unique identity and a commitment to capturing its essence visually. From crafting a distinctive logo that echoed the spirit of Casa Mona to designing collateral that seamlessly blended luxury with tropical charm, our team worked collaboratively to bring the brand to life.



UNDO Lab


Branding + Operations
Los Angeles + NY
2015

 
UNDO Lab is an experiment.

We are the creative force behind UNDO-Ordinary, specializing in visual storytelling and dynamic branding through bold ideas that move people. We service as a multi-faceted creative agency with a vast talent pool.

We work with today's creative leaders aross various industries fusing the lines between creativity and health. Our aim is to open the lens of possibility and reach. Our goal is to elevate brand identity through authentic content and thoughtful presence. We aim to spark dialogue between consumer and product. With the ability to shape-shift, we design visual components for a variety of industries.

UNDO Lab  is the incubator for future design, communication and visual concepts. We are a safe space for wild ideas. Create with us.



Questify


Branding
Los Angeles
2021


Questify was launched in 2021 by Sean Watson as an experiment to harness the inspirational power of physical movement to fuel social movements for good.

With $500k raised for charity and 1.7 million miles run, biked, and swam later, they’ve paused version one and are mapping the next phase of funding solutions. 



Blavity 


Branding + Creative Direction
Los Angeles
2020

Blavity Media Group is the leading media company for Black culture and millennials that delivers digital campaigns by strategically distributing original and sponsored content across our premium brands, including Blavity, AfroTech, Home & Texture, 21Ninety, and Travel Noire, as well as our publisher network Blavity360°.

Brands : 
Blavity 
Afrotech 
21 Ninety 
Home + Texture 
Travel Noire
Blavity Media Group


Puma


Creative Director
Los Angeles, CA
Sophia Chang X Puma 
2018
Our booth for E3 was not only a space; it was a curated experience that explored the fusion of cutting-edge technology and artistic brilliance.  Emotion took the spotlight as we infused our creations with a depth that heightened the senses yet left the consumer with a sense of calm. This was in a very chaotic space. Theatrical appeal came alive as our booth became an oasis, where technology and holistic healing harmonized to deliver an unforgettable display.

Take 2


Creative Director
Los Angeles, CA
E3 Installation + Guide
 2018
Our booth for E3 was not only a space; it was a curated experience that explored the fusion of cutting-edge technology and artistic brilliance.  Emotion took the spotlight as we infused our creations with a depth that heightened the senses yet left the consumer with a sense of calm. This was in a very chaotic space. Theatrical appeal came alive as our booth became an oasis, where technology and holistic healing harmonized to deliver an unforgettable display.




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