K-SWISS
K GEN
CAMPAIGN 2017 LOS ANGELES
︎︎︎ Creative Director
︎︎︎ Producer
In fall 2017 k-swiss introduced the "Generation-k" campaign geared towards individuals we like to call generation k(swiss). This new collection was made to inspire and outfit the next generation of entrepreneurs. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.
